Nowadays, marketing and promotion have become an inevitable part of a business organization. The rising level of competition in various industrial sectors has made it difficult for new business enterprises to win a decent market share. Besides supplying quality products and services, consistent marketing and advertising activities are essential for attracting new customers. One of the most popular low-budget promotion techniques includes online marketing and advertising strategies. But today, even online promotion requires a good deal of investment if you want quick results. Nonetheless, if you are looking for a truly low-budget advertising technique your best option is to flaunt attractive posters and stickers. They are simple and most effective for attracting local customers. Listed below are some important factors that can help you in designing various types of advertising stickers.
Highlighting your brand name
One of the major purposes of an advertising sticker is to highlight the brand name. For instance, if you are running a beauty salon, you need to attract people by displaying stickers that primarily shows the name of the salon along with its logo. If you have noticed stickers displayed at a pop up display booth, you would understand the point more clearly. Along with the brand name, your sticker should contain the logo of your business. Having a beautiful logo would create a better impact on the minds of the audience who would remember your name more vividly. While designing a logo, preferably you can include symbols that represent plants, animals, or humans. It is believed that people tend to remember such logos clearer than the ones that contain mere designs or patterns. The name and the logo should be printed in large fonts for creating a bold visual impact.
Choosing the right size
You can create stickers of varying sizes and shapes. But depending on the spot where you plan to fix them you should choose a size that adds to the beauty of the background. For instance, if you are planning to create an advertising poster for the door of your organization, you need a sticker that covers only a portion of the door. But if the entrance area is quite big and the door is comparatively small, you can get a sticker that covers the entire door. Thus, you should adjust the size to suit the aesthetic value of your business outlet.
Choosing the right spot
An advertising sticker can bring the desired effect only if you fix it at the right spot. You should choose a spot where people can easily notice it. If you are having a tall entranceway, you should place the sticker at a height from where it is easily visible to the onlookers. Likewise, if your store or business establishment is looked at a remote spot, you can install A frame sign holders at the nearest streets or crossroads for displaying your advertising stickers that hold the signage of your place.